CENTRO POLTRONA FRAU

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An unusual container characterized by a sophisticated architecture wrapped in an emotional atmosphere hosts the exclusive collections of POLTRONA FRAU, a leading company in the upholstered furniture sector, and CECCOTTI COLLEZIONI.



The display windows overlooking one of the oldest squares in the historic center of Novara highlight the continuity between interior and exterior, with a clear intention to open up to the city. The space, spread over two levels, is enhanced by an evocative lighting path that defines the different areas dedicated to design products, classic pieces, the historical collection, the bedroom area, office furniture, and gift items.